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Portfolio Penguin Hooked: How to Build Habit-Forming Products by Nir Eyal
Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
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Portfolio Penguin The Communication Book: 44 Ideas for Better Conversations Every Day
LEARN THE TECHNIQUES YOU NEED TO COMMUNICATE BETTER AT WORK AND HOME 'Communication is a bit like love - it's what makes the world go round, but nobody really knows how it works.' Struggle to find the words in meetings? Know what you mean but not how to say it? From Aristotle's thoughts on presenting to the Harvard Negotiation Project, internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have 44 tried and tested ideas to change that. Distilled into a single volume, their winning marriage of practicality and humour turns seemingly difficult ideas into clear and entertaining diagrams that will help you: -Brush up on your listening skills and small talk -Run better meetings -Improve the conversations in your head Whether you're a CEO, just starting out or want to improve your relationships at home, this guide will improve your communication skills and help you form more meaningful connections.
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Portfolio Penguin A World Without Email: Find Focus and Transform the Way You Work Forever (from the NYT bestselling productivity expert) by Cal NewportEmails are an integral part of work today. But the 'kind regards', forwards and attachments we check every 5.4 minutes are making us unproductive, stressed and costing businesses millions in untapped potential. Bestselling author of Deep Work and Digital Minimalism, Cal Newport, is here to offer a radical new vision - a world without email. Drawing on sociology, behavioural economics and fascinating case studies of thriving email-free companies, Newport explains how this modern tool doesn't work for our ancient brains and provides solutions you can implement today to transform your workday into one without constant, distracting pings. Revolutionary and practical, A World Without Email will liberate you to do your most profound, fulfilling and creative work - and be happier too.12,99 £*Shipping: 2,99 £Secure redirect to the provider
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Sagebrook Home Clay Handmade Decorative Vase Textured and Sculptural Artisan DesignInfuse your home with rustic elegance using this handcrafted clay and pottery vase set, perfect for adding character to your living room, bedroom, office, or any favorite nook in your home.150,49 $*Shipping: 0,00 $Secure redirect to the provider
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Fabdivine Aradhana Handmade Luxury Cotton Throw - Artisan Indian Block Print Blanket, Boho Farmhouse Home Decor, Vintage Textile
The Aradhana Luxury Handwoven Cotton Throw Blanket is a premium artisan textile that blends heritage block printing, traditional handloom craftsmanship, and boho-inspired elegance.
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Portfolio Penguin Hooked: How to Build Habit-Forming Products by Nir EyalNir Eyal reveals how successful companies create products people can't put down - and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.7,98 £*Shipping: 2,99 £Secure redirect to the provider
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Portfolio Penguin The Communication Book: 44 Ideas for Better Conversations Every DayLEARN THE TECHNIQUES YOU NEED TO COMMUNICATE BETTER AT WORK AND HOME 'Communication is a bit like love - it's what makes the world go round, but nobody really knows how it works.' Struggle to find the words in meetings? Know what you mean but not how to say it? From Aristotle's thoughts on presenting to the Harvard Negotiation Project, internationally bestselling duo Mikael Krogerus and Roman Tschäppeler have 44 tried and tested ideas to change that. Distilled into a single volume, their winning marriage of practicality and humour turns seemingly difficult ideas into clear and entertaining diagrams that will help you: -Brush up on your listening skills and small talk -Run better meetings -Improve the conversations in your head Whether you're a CEO, just starting out or want to improve your relationships at home, this guide will improve your communication skills and help you form more meaningful connections.6,99 £*Shipping: 2,99 £Secure redirect to the provider
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Portfolio Penguin A World Without Email: Find Focus and Transform the Way You Work Forever (from the NYT bestselling productivity expert) by Cal NewportEmails are an integral part of work today. But the 'kind regards', forwards and attachments we check every 5.4 minutes are making us unproductive, stressed and costing businesses millions in untapped potential. Bestselling author of Deep Work and Digital Minimalism, Cal Newport, is here to offer a radical new vision - a world without email. Drawing on sociology, behavioural economics and fascinating case studies of thriving email-free companies, Newport explains how this modern tool doesn't work for our ancient brains and provides solutions you can implement today to transform your workday into one without constant, distracting pings. Revolutionary and practical, A World Without Email will liberate you to do your most profound, fulfilling and creative work - and be happier too.12,99 £*Shipping: 2,99 £Secure redirect to the provider
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Sagebrook Home Clay Handmade Decorative Vase Textured and Sculptural Artisan DesignInfuse your home with rustic elegance using this handcrafted clay and pottery vase set, perfect for adding character to your living room, bedroom, office, or any favorite nook in your home.150,49 $*Shipping: 0,00 $Secure redirect to the provider
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Youfap Market Exquisite Fashion Design Luxury Diamond Encrusted Hip Hop Watch, Perfect Gift For Men And Women, Casual Party Style silverElegant Luxury Meets Stylish Hip Hop Design Introducing the Luxury DiamondEncrusted Hip Hop Watch, a sophisticated blend of opulence and urban flair. Crafted with precision and adorned with dazzling diamonds, this exquisite timepiece makes a bold...64,97 $*Shipping: 0,00 $Secure redirect to the provider
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Fabdivine Aradhana Handmade Luxury Cotton Throw - Artisan Indian Block Print Blanket, Boho Farmhouse Home Decor, Vintage TextileThe Aradhana Luxury Handwoven Cotton Throw Blanket is a premium artisan textile that blends heritage block printing, traditional handloom craftsmanship, and boho-inspired elegance.124,99 $*Shipping: 0,00 $Secure redirect to the provider
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